SPORTS MARKETING
Connecting Fans.
Elevating Sport.
Delivering Results.
At FCM, fan engagement isn't just a buzzword — it's the heart of everything we do. With over two decades of hands-on experience across live events, broadcast media, and digital platforms, we know what moves people.
We specialise in building meaningful fan experiences that go beyond the screen or stadium. From crafting interactive campaigns and real-time activations to managing loyalty programs and experiential marketing, FCM helps brands and rights holders build long-term emotional connections with their audiences.
Whether it's at grassroots or elite level, we understand the psychology of fandom and how to turn engagement into measurable outcomes.
ATHLETE BRAND & SPONSORSHIP REPRESENTATION
We help athletes become more than their stats. FCM builds personal brands that resonate, attract the right partners, and create off-field opportunities that grow with your career.
From securing sponsorships to social content strategy and media training, we manage the business of sport so athletes can focus on performance.
Our team works alongside venue operators and event managers to ensure seamless execution that aligns with your commercial and community objectives — all while collecting actionable insights in real time.
CLUB MARKETING STRATEGY & PARTNERSHIP SALES
We work with clubs to unlock commercial potential. From grassroots to elite, we develop compelling partnership packages, brand positioning frameworks, and audience-first marketing strategies that drive results.
Our team specialises in identifying untapped revenue streams and pitching them to aligned corporate partners.
CREATIVE CAMPAIGNS & CONTENT PRODUCTION
Storytelling is at the heart of what we do. Whether it’s launching a season, announcing a signing, or bringing a sponsor to life through branded content, our in-house creative team crafts premium visuals, video, and digital assets that cut through and connect.
We build narratives that fans love and brands want to be part of.
DATA-LED FAN TARGETING & MEDIA BUYING
We use real-time audience insights to plan and execute targeted media campaigns across digital, audio, outdoor, and broadcast.
From regional TV to niche podcasts, our media buying strategy maximises reach and return, ensuring every dollar spent speaks directly to the right fan at the right moment.
CROSS-MARKET ACTIVATIONS
With a growing global network, FCM delivers integrated activations that span time zones and cultures.
We create cohesive brand experiences across international markets — from Australian race weekends to European football matches and U.S. basketball showcases — ensuring consistency, scale, and local impact.
