FAN ENGAGEMENT
Connecting Fans.
Elevating Sport.
Delivering Results.
At FCM, fan engagement isn't just a buzzword — it's the heart of everything we do. With over two decades of hands-on experience across live events, broadcast media, and digital platforms, we know what moves people.
We specialise in building meaningful fan experiences that go beyond the screen or stadium. From crafting interactive campaigns and real-time activations to managing loyalty programs and experiential marketing, FCM helps brands and rights holders build long-term emotional connections with their audiences.
Whether it's at grassroots or elite level, we understand the psychology of fandom and how to turn engagement into measurable outcomes.
IN-VENUE ACTIVATIONS & EVENT EXPERIENCES
We bring stadiums, arenas, and live sites to life with bespoke activations that captivate fans and amplify your brand. From interactive sponsor booths and half-time challenges to branded giveaways and on-ground competitions, FCM creates memorable experiences that drive participation and elevate fan satisfaction.
Our team works alongside venue operators and event managers to ensure seamless execution that aligns with your commercial and community objectives — all while collecting actionable insights in real time.
MEMBERSHIP & LOYALTY PROGRAM DESIGN
A loyal fan base is your most valuable asset. We specialise in building robust membership structures and digital loyalty programs that reward repeat behaviour, boost brand equity, and deepen emotional connection. Whether you're starting from scratch or optimising an existing system, FCM designs scalable programs that integrate with CRM platforms, mobile apps, and ticketing databases — ensuring a frictionless user experience and clear return on investment.
COMMUNITY OUTREACH CAMPAIGNS
True fan engagement starts at the grassroots. FCM develops and executes purpose-driven outreach campaigns that give your brand visibility where it matters most — schools, local clubs, and underrepresented communities.
From youth development clinics to local hero spotlights and inclusive sports days, our campaigns build trust and broaden reach, reinforcing your values and presence in the hearts of your community.
DATA CAPTURE & AUDIENCE SEGMENTATION
Insight is power. Our activations are built with data capture in mind — from QR code entry mechanics and surveys to NFC-enabled touchpoints.
We help you build robust fan databases and segment audiences by behaviour, geography, interest, and engagement level. This enables personalised communication, smarter marketing decisions, and stronger ROI on every campaign or activation.
POST-EVENT ANALYTICS & FAN JOURNEY MAPPING
We don’t just execute — we evaluate. After each activation or event, FCM provides comprehensive reports detailing fan behaviour, engagement metrics, sentiment analysis, and ROI.
By mapping the full fan journey — from first interaction to final conversion — we uncover key insights that help refine future strategies and deliver even stronger outcomes.
